More than just a cereal company, Kellogg's and its array of brands allowed me to work on a variety of packaged goods, developing promotions that appeared on-pack, online, and even on the road. For example, the Eggo Waffle Bar Food Truck was designed to increase basket ring at Walmart stores around the country by showcasing the fact that Eggos can be for more than just a breakfast food. The increase in sales resulted in Kellogg's developing two additional trucks for different regions of the country. Check out the rest of my Kellogg's work.